What is LinkedIn Sales Navigator Advanced Plus?
LinkedIn Sales Navigator Advanced Plus, also known as Sales Navigator Enterprise, is the top-tier offering in LinkedIn's suite of sales tools. This premium platform is designed to supercharge lead generation and sales processes for large-scale sales operations. Let's dive deep into what makes this tool so powerful and how it can transform your sales strategy.
Key Features of Sales Navigator Advanced Plus
Enhanced Search Capabilities
Sales Navigator Advanced Plus takes LinkedIn's already robust search functionality to the next level. With advanced filters, you can pinpoint your ideal prospects with incredible precision.Some of the advanced search filters include:
Company size
Job title
Recent LinkedIn activity
Seniority level
Company revenue
Recent leadership changes
Years in current position
These filters allow you to create highly targeted lead lists, ensuring that your outreach efforts are focused on the most promising prospects.
InMail Credits
With 50 monthly InMail credits, Sales Navigator Advanced Plus allows you to reach out directly to prospects outside your network.This feature is invaluable for initiating conversations with decision-makers who might otherwise be difficult to contact.
Lead Recommendations
The platform uses AI-driven algorithms to learn from your activity and suggest new leads that match your sales history. This feature streamlines your prospecting process by automatically identifying potential clients who fit your ideal customer profile.
CRM Integration
One of the standout features of the Advanced Plus plan is its seamless integration with major CRM systems like Salesforce and HubSpot. This integration allows for:
Automatic logging of Sales Navigator activities in your CRM
Real-time contact updates
Lead and contact creation directly from Sales Navigator
ROI reporting to measure the effectiveness of your LinkedIn outreach
TeamLink Extend
This feature gives you access to your company's entire network of 2nd and 3rd-degree connections. With 1,000 seats of TeamLink Extend included in every Enterprise Edition, you can easily identify warm introductions to potential customers through your colleagues' connections.
Real-Time Contact Updates
Sales Navigator Advanced Plus automatically updates contact data in your CRM. When a lead changes jobs, they're flagged as "No longer at company," and the system suggests new points of contact within that organization. This feature helps you maintain accurate and up-to-date information on your prospects.
LinkedIn Ad Integration
Another powerful feature is the ability to run targeted ad campaigns on LinkedIn using your Sales Navigator leads and accounts. This integration allows for highly focused advertising efforts that complement your direct outreach strategies.
How to Maximize Your Use of Sales Navigator Advanced Plus
To get the most out of this powerful tool, consider the following strategies:
Optimize Your Profile: Ensure your LinkedIn profile is complete and professional. Use the pronoun space for extra marketing by briefly describing what you do and who you serve
Master Advanced Search: Spend time exploring all the available filters to create highly targeted prospect lists. Don't forget to save your searches for future use.
Leverage Buyer Intent Signals: Use the buyer intent filters to identify prospects who are actively engaging with content related to your industry or have shown interest in your company
Utilize TeamLink for Warm Introductions: Always check if someone in your organization is connected to your prospect before reaching out cold.
Sync with Your CRM: Take full advantage of the CRM integration to keep all your sales data in one place and maintain accurate records.
Use InMail Strategically: Craft personalized messages for your InMail outreach to increase response rates.
Monitor Real-Time Updates: Stay on top of job changes and company updates to identify new opportunities and maintain relationships.
Pricing and ROI
The Advanced Plus plan is available at custom pricing, typically around $1,600 per seat annually. While this represents a significant investment, the potential ROI can be substantial for B2B sales teams when properly implemented and adopted.To justify the cost, consider:
Time saved on manual prospecting
Increased quality of leads
Higher conversion rates due to better targeting
Improved sales efficiency through CRM integration
Conclusion
LinkedIn Sales Navigator Advanced Plus is a powerful tool that can revolutionize your sales process. By providing advanced search capabilities, AI-driven lead recommendations, and seamless CRM integration, it empowers sales teams to identify, engage, and convert high-quality leads more effectively.While the investment may seem steep, for large-scale sales operations looking to dominate their market, Sales Navigator Advanced Plus can be the key to unlocking unprecedented growth and efficiency in their sales efforts.Remember, the true value of this tool lies not just in its features, but in how well your team adopts and integrates it into their daily workflows. With proper training and consistent use, Sales Navigator Advanced Plus can become an indispensable asset in your sales arsenal.
